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Thomas Nicoli

For professionals and teams

Leave with one of your own tasks handled by AI.

Practical sessions for marketing, e-commerce and operations people who have tried the tools and want results they can rely on. Taught by someone who runs the work every day, in Spanish, English or French.

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A

Practical AI for marketing and e-commerce teams

Module of 6 to 10 hours, or a 3-hour workshop

Each participant finishes with one repetitive task from their own job solved with AI, and knows how to judge whether the result can be trusted.

  1. 01Where AI saves time and where it wastes it: how to choose the task
  2. 02Working methods: thread summaries, content review, briefs and documentation
  3. 03Quality, data and confidentiality: what never goes into a tool, and how to check what comes back
  4. 04Workshop: each person automates a task of their own and presents a before and an after

I use these tools every day to summarise, review content and document, and I teach that concrete use, with its limits.

B

Running D2C e-commerce in several markets

Module of 8 to 12 hours, or a 2-hour masterclass

Participants can plan and validate a launch in a new market, from the requirement to launch day.

  1. 01Anatomy of a D2C platform: catalogue, content, promotions, checkout and CRM, and who owns each part
  2. 02From brief to launch: clear requirements, acceptance tests and a handover someone else can use
  3. 03Localisation in practice: languages, prices, legal mentions and each country's commercial calendar
  4. 04Transactional emails and customer journeys: what is sent, when, and how it is checked
  5. 05Measuring and deciding: the funnel, the indicators and the monthly report people read

Final case: launching a fictional brand in France and Spain.

Practical details

How the sessions run.

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Formats
Workshop, module, masterclass, or tutoring of final projects for schools
Where
Online or in Madrid
When
Live from Monday to Wednesday evenings, or self-paced online
Languages
Spanish, English or French
Cases
All classroom cases use fictional companies. No employer or client information is used.
Price
Quoted per group. For schools, according to the centre's rate.

For agencies

French e-commerce content, checked by someone who runs the shop.

French-native content, SEO and language quality for online retail, billed by the hour. I work from English and Spanish into French, and I check how the words behave on a live page as well as how they read.

  1. 01

    Multilingual SEO in French

    Keyword research and mapping, on-page copy, titles and meta descriptions, and localisation of SEO briefs written in English or Spanish.

  2. 02

    E-commerce copywriting and transcreation

    Product and category pages, campaign landing pages, CRM emails, push and SMS, written for the French market from an English or Spanish source.

  3. 03

    Linguistic QA and in-context review

    Review on staging sites, email renders and interface strings, with a severity-rated issue log your team can act on without a call.

  4. 04

    Review and adaptation of AI output

    Quality review of machine-translated or AI-generated French content against a style guide, with glossary and prompt feedback.

  5. 05

    AI training and evaluation in French

    Rating, rewriting and rubric-based evaluation of model output on marketing, retail and e-commerce subjects.

How I work with agencies

  • Asynchronous batches, with turnaround from 48 hours
  • Hourly or day-rate billing, quoted per project
  • NDA and vendor onboarding welcome
  • I only accept deadlines I am certain to meet

What I do not take

  • Per-word translation or post-editing at word rates
  • Same-day rush work or office-hours standby
  • Beauty and cosmetics accounts, to avoid any conflict of interest
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Questions

Before you book a session.

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People in marketing, e-commerce, content and operations who already use a chat assistant now and then and want a method. No technical background is needed.

Yes. The workshop is built around the team's real tasks, and I use fictional data wherever the real material is confidential.

It depends on the format and the size of the group. Tell me who it is for and I will send a fixed quote.

Yes, as a guest for a masterclass, a full module or the tutoring of final projects, in Spanish, French or English.

Tell me what eats your week.

Send a few lines about the task that keeps coming back. I reply within one working day, usually in the evening, Madrid time.

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