AI consultant · Madrid
Two projects at a time, by choice
AI that earns its place in your business.
I help businesses and professionals put AI to work on the tasks that eat the week: enquiries, follow-ups and repetitive admin. Fixed prices, one useful step at a time, and you approve each one.
- years in digital commerce and content
- 10+years in digital commerce and content
- working languages: French, English and Spanish
- 3working languages: French, English and Spanish
- fixed price for the first step
- €490fixed price for the first step
- projects at a time, never more
- 2projects at a time, never more
Start here
Where do you want to begin?
- IFor businessesFind the repetitive work, automate one piece of it, and stay in control.Audit at €490, builds from €1,250
- IIFor professionals and teamsWorkshops where each person leaves with one of their own tasks handled by AI.Online or in Madrid
- IIIFor agenciesFrench e-commerce content, language QA and review of AI output, billed by the hour.Batches from 48 hours
The first step
Delivered in 3 to 5 business days
The AI Opportunity Audit.
A short, fixed-price review that tells you where automation would save your team time, what it would cost to build, and what to leave alone.
What you get
- 01A review of your public website and the customer journey, from first enquiry to booking or purchase
- 02A map of the repetitive tasks and friction points, with the time each one takes today
- 03A prioritised list of automation opportunities, each with effort, risk and data considerations
- 04A one-page roadmap for the first one worth building
- 05One 45-minute call to walk through the findings
Not included: building the automation, access to production systems, security audits and legal advice.
Work
Real work, described as it is.
More than ten years of digital commerce, and the AI tools I build to test what holds up in practice. No invented clients, no borrowed results.
- 2026The chat on this siteAnswers questions about my services with a Nemotron model hosted by NVIDIA, and a local open-source model as backup.Part of this site
- 2026Project ClaritySix questions about a project, a first read by a local model, and a human review before any reply.Part of this site
- 2026SFCC InspectorAn AI-assisted explorer that explains Salesforce Commerce Cloud code in plain language.Proof of concept
- 2026STARCandidateAdapts a CV to a job description, with templates and AI headshots.Web application
How I work
Small scope, written down, delivered on the date.
I am Thomas Nicoli: French, based in Madrid, working in English and Spanish every day. I work in-house on e-commerce platforms and take independent projects outside office hours.
- ITwo projects at a time, at most. I confirm every date before I commit to it.
- IIA fixed price and a written scope before anything starts. One round of corrections is included.
- IIIYou approve each step before it goes live. I do not build fully autonomous systems.
- IVI never ask for passwords by email, and I delete your working data when the project ends unless you ask me to keep it.
- VNo medical, financial or legal data. If a project is not for me, I say so early.
The audit is €490, fixed. Builds are fixed-price too: most fall between €1,250 and €2,250 depending on the workflow, and you get the figure in writing before anything starts. Third-party costs, such as software subscriptions, are listed separately before you accept.
No. Every automation has a human escalation path, and you approve each step before it goes live. I do not set up fully autonomous systems.
We agree what each tool may see before anything is connected. I never ask for passwords by email, I do not work with medical, financial or legal data, and I delete working data at the end of the project unless you ask me to keep it.
Then the audit says so. Part of the job is telling you what to leave alone, or where a plain rule-based automation does the job better than a model.
No. You describe the task in your own words. I handle the set-up and leave a handover guide written for the person who will use it.
No. I work in-house on e-commerce platforms during the day and take independent projects outside office hours, completely separate from that role. That is why I take two projects at most and confirm every date before I commit.
I am based in Madrid and work with businesses in and around the city, and remotely elsewhere, in Spanish, English or French.
Tell me what eats your week.
Send a few lines about the task that keeps coming back. I reply within one working day, usually in the evening, Madrid time.